Mobile Customer Relationship Management White Papers

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10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

5 Easy steps to adopting an enterprise app store
sponsored by Citrix
WHITE PAPER: This exclusive white paper examines five easy steps that your organization can take to adopt a secure and effective enterprise app store that will help you empower your workers and reap the benefits of enterprise mobility.
Posted: 12 May 2014 | Published: 12 May 2014

Citrix

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion
sponsored by WebTrends
WHITE PAPER: In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Surface Pro 2
sponsored by Insight and Microsoft
WHITE PAPER: This exclusive paper discusses a tablet solution that can run your important applications like a laptop while still promoting mobility and anytime, anywhere access.
Posted: 20 Mar 2014 | Published: 05 Mar 2014

Insight and Microsoft

Five Calls to Make When Developing a Mobile Learning Strategy
sponsored by Skillsoft
WHITE PAPER: This brief resource provides tips for deploying mobility in the workplace.
Posted: 18 Apr 2012 | Published: 18 Apr 2012

Skillsoft

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett Packard Enterprise

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

Ensuring the security of your mobile business intelligence
sponsored by IBM
WHITE PAPER: Organizations need to know that when their employees access BI applications from their mobile devices, whether from a native application or the web, that security measures are in place to ensure their BI data is protected and safe from hackers or if a device is ever lost or stolen. Read to find strategies on how to best secure BI on mobile devices.
Posted: 24 Sep 2012 | Published: 24 Sep 2012

IBM

Taking Mobile Delivery to the Next Level with NetScaler MobileStream
sponsored by Citrix
WHITE PAPER: This exclusive paper examines an enterprise mobility solution that combines a suite of multi-layer optimizations purpose-built to accelerate mobile service delivery with an essential collection of secure access and threat protection capabilities.
Posted: 17 Jun 2014 | Published: 17 Jun 2014

Citrix