WHITE PAPER:
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
WHITE PAPER:
This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
WHITE PAPER:
To succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
WHITE PAPER:
This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
WHITE PAPER:
Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences.
WHITE PAPER:
Customers expect a great end-to-end experience. Wherever work is accomplished in the enterprise, it's all part of the Customer Service Value Chain. Is your enterprise meeting this expectation? What about in the future?
WHITE PAPER:
Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
WHITE PAPER:
This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
