Campaign Software White Papers

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5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

The Information Paradigm Shift: Redefine Your Competitive Advantage
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Explore research done by Gartner to find out how in-memory computing will impact ERP during the next 5 years, so businesses can plan accordingly.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Hewlett Packard Enterprise

Toshiba Launches Smart Social Infrastructure Through a Flexible, Scalable Cloud Solution
sponsored by IBM
WHITE PAPER: To advance its initiative, Toshiba required a more flexible, scalable cloud solution capable of supporting a wide range of complex projects. This whitepaper highlights the cloud software Toshiba implemented to provide an extensible cloud management framework.
Posted: 10 Dec 2014 | Published: 30 Apr 2014

IBM

What is an Application Delivery Controller (ADC)?
sponsored by Citrix Systems, Inc.
WHITE PAPER: This white paper details how application delivery controllers can help ensure the performance of your applications.
Posted: 15 Oct 2013 | Published: 15 Oct 2013

Citrix Systems, Inc.

IBM FlashSystem 900: Value at the Core
sponsored by IBM
WHITE PAPER: Access this white paper to learn how flash storage can boost storage performance and speed up processing times. Read on to learn about the technology behind a new flash storage system.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

IBM

Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

How Citrix CloudPlatform enables enterprise workloads
sponsored by Citrix
WHITE PAPER: This whitepaper looks at the needs of both enterprise and cloud-native workloads and how those needs can be met in a single, integrated cloud platform.
Posted: 05 Nov 2013 | Published: 02 Sep 2013

Citrix

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

SYSPRO Espresso - Mobile Solution
sponsored by Syspro
WHITE PAPER: This white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.
Posted: 10 Apr 2014 | Published: 31 Dec 2013

Syspro

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks