PRESENTATION:
In this presentation from our CW500 event, digital transformation programme director Richard Philips explains how the AA tackled the challenges of delivering people, cultural and organisational change.
EBOOK:
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
EGUIDE:
In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EGUIDE:
In this e-guide, learn how Singapore's central bank as well as universities and research facilities are driving the adoption of analytics and data science, and how SAS is prepping its marketers for the data flood.
EGUIDE:
Alteryx's senior vice-president for Asia-Pacific addresses some misconceptions about data analytics and what the company is doing to stake a bigger claim on the market.
EGUIDE:
For businesses, the ability to deal with big data is important: it can bring companies significant business value, from enabling cost optimization and improved efficiency to providing better customer insight. In this article, we'll explore 8 use cases that show big data's profound impact on businesses across different industry sectors.
EGUIDE:
How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
RESOURCE:
Many modern BI vendors are working on adding an AI offering. Read this guide to find out which product has successfully integrated AI into their tools.
