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Silverpop Vtrenz Webinar: "Do More. Earn More. Automate BtoB Marketing Tasks"
sponsored by Vtrenz, Inc
 | Webcast: | Posted: 22 Aug 2008
| | Premiered: | Available On Demand | | | Speaker: |
Loren McDonald, Vice President of Industry Relations
Laura Ramos, Vice President and Principal Analyst
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Summary: |
B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI.
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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
sponsored by Vtrenz, Inc
| Webcast: | Posted: 20 Aug 2008
| | Premiered: | Available On Demand | | | Speaker: |
Loren McDonald, Vice President of Industry Relations
Bryan Brown, Director of Product Management and Development
Marla Chupack, Moderator
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Summary: |
Webinar attendees will learn average percentage of lead growth for BtoB companies, the average number of form fields people will complete before dropping off, etc.
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Optimizing Today's CRM Business Processes
sponsored by TechExcel
 | White Paper: | Posted: 19 Aug 2008
| | Published: | 19 Aug 2008 | |
Summary: |
In this paper learn how TechExcel, Inc has pioneered a new Active-Customer model. With this model every person involved in a business process is treated as a truly active player, and given the appropriate level of visibility, authority, and control.
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Customer Relationship Management - Fast Return on Investment (ROI) in Sage CRM SalesLogix Implementations
sponsored by Sage (UK) Limited
| White Paper: | Posted: 14 Aug 2008
| | Published: | 14 Aug 2008 | |
Summary: |
This report explains how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations.
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Customer Relationship Management Sales Enablement: User Acceptance Means More Sales
sponsored by Sage (UK) Limited
| White Paper: | Posted: 14 Aug 2008
| | Published: | 14 Aug 2008 | |
Summary: |
This paper will outlines how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation.
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Delivering the Reports, Plans & Metrics Sales Needs
sponsored by Cognos Incorporated
| White Paper: | Posted: 11 Aug 2008
| | Published: | 01 Jun 2008 | |
Summary: |
With IT, Sales can scorecard, plan, and understand more about the client, and anticipate opportunities.
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Delivering Reports, Plans and Metrics for Better Marketing
sponsored by Cognos Incorporated
| White Paper: | Posted: 11 Aug 2008
| | Published: | 01 Jun 2008 | |
Summary: |
Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.
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The CMO Survival Guide: Four Steps to Marketing Optimization
sponsored by Extraprise Group, Inc.
| White Paper: | Posted: 10 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
This report offers a four step approach that can help arm CMO's with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.
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Marketing Transformation - How to Lead the Revolution
sponsored by Extraprise Group, Inc.
| White Paper: | Posted: 10 Aug 2008
| | Published: | 01 Jan 2004 | |
Summary: |
This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.
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Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers
sponsored by Silverpop Systems Inc.
| White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results
sponsored by Silverpop Systems Inc.
| White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
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Leveraging Hosted Applications Solutions to Enhance Customer Value
sponsored by Alcatel-Lucent
| White Paper: | Posted: 05 Aug 2008
| | Published: | 01 Jan 2007 | |
Summary: |
This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution.
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Kognitio: Driving Increased Performance and Lowering the Total Cost of Ownership (TCO) in the Analytical Environment
sponsored by Kognitio
| White Paper: | Posted: 28 Jul 2008
| | Published: | 01 Jul 2008 | |
Summary: |
Kognitio WX2 offers unparalleled performance delivering business insight and an attractive price/performance ratio. This paper will review the importance of increased analytical performance, data management improvements and reduced cycle times
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New Advances in Enterprise Marketing Solutions
sponsored by EMC Corporation
| Presentation: | Posted: 24 Jul 2008
| | Published: | 24 Jul 2008 | |
Summary: |
This presentation addresses the new challenges marketers face such as Return on Marketing Investment, learning why and where they should invest their marketing dollars and how to achieve better ROI.
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New Advances in Enterprise Marketing Solutions: Vendor Webcast
sponsored by EMC Corporation
| Webcast: | Posted: 24 Jul 2008
| | Premiered: | Available On Demand | | | Speaker: |
Greg Dierickse
Barry Besecker, Senior Product Manager
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Summary: |
View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.
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SEE: Related Topics