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Premiered:
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Available On Demand
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Multimedia
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Type:
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Webcast
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Language:
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English
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ABSTRACT:
B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning. And while the strategy behind the program is of critical importance, it's often the task-oriented tactics that take up the majority of marketers' time. They scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a return-on-investment.
This one-hour Webinar will provide B2B marketers with specific steps to:
- Automate planning, budgeting, and daily operations in order to free up scarce resources and time with which to court customers.
- Scan the horizon for new opportunities, strategies, and innovative marketing programs.
- Maximize efficiencies in order to accomplish more with the same resources and drive higher returns.
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Speakers
Loren McDonald
Vice President of Industry Relations
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Silverpop
Laura Ramos
Vice President and Principal Analyst
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Forrester Research
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BROWSE RELATED
WEBCASTS
B2B | B2B Integration | B2B Integration Software | B2B Online Trading | Budgeting | Customer Satisfaction | Marketing | ROI
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View All Resources
sponsored by Vtrenz, Inc
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Software Quality Research Library
