In the past 3 years, the marketing landscape has changed more dramatically than over the past 30 years combined. The New Brand Experience, which is comprised of declining brand loyalty and the rising demands for the "new WOW," has presented many new challenges for marketers today.
This presentation addresses these challenges, as well as the opportunities, such as Return on Marketing Investment, found in these changes, including answering questions such as:
- Why should I invest in marketing?
- Where should I invest?
- What is my marketing infrastructure?
- How do I achieve better returns?
It also introduces a promotion designer, which provides a simple interface for sales and marketing professionals to create customized collateral using digital assets from your Documentum repository.
Software Quality Research Library
