Improving the ability to accurately track and measure marketing's impact on sales is critical to improving revenue. This document provides 5 step plan for proving ROI. They are as mentioned as follows:
- Define marketing ROI and obtain agreement from the CEO and CFO
- Create a closed-loop process through marketing automation platforms
- Draft marketing ROI plan and include sales in the thought process
- Monitor implementation and identify opportunities for optimization
- Incorporate ROI findings into the planning process
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