EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Today EMM is making that big transition from visionary to main stream. Having a single platform that automates the core processes of the marketing department is now an approach that every marketing executive should consider as they move forward with their technology infrastructure. Furthermore, EMM products now provide equivalent if not superior functionality to stand alone products that only provide a single piece of functionality. Marketers no longer have to give up product depth by going with an EMM suite as opposed to a best of breed solution.
Software Quality Research Library
