Organizations require a certain level of understanding about the location of their customers to enable more efficient business decisions. Without a comprehensive view of user characteristics and distribution, businesses are unable to find customers, expand operations and subsequently reduce overhead costs. Learn how location intelligence can be used to discern customer behavioral patterns, facilitating greater business decision efficiency.
This Videocast discusses the benefits associated with location intelligence. Discover how this technology allows businesses to take a consumer's location and gain insight into their behavioral patterns and distribution. Explore how an organization can attain a visual map of customers' locations, providing insight that may not be discernable from database records. Learn of the many entry points to location intelligence and gain insight into how the development community is responding to this technology.
Software Quality Research Library
