Search engine optimization (SEO) has been firmly established as a critical aspect of building and operating successful Web properties. Although SEO, or the lack thereof, is directly linked to a website's traffic profile, relatively few people have fully come up to speed on the mechanics of this impact. As a result, best practices within SEO are often regarded as an elusive "black art" known only to a privileged few--especially when it comes to video. This white paper provides a practical framework for video SEO that lets you maximize the value of your video content.
Chances are that you are already employing one or more of the various video SEO methods discussed in this white paper. At this point, the best way to proceed is to take inventory of your existing SEO efforts, with time set aside for thorough analysis. Understanding your current situation, as well as who your users actually are and what they value, will help you create achievable goals and milestones. Take a project-based approach where incremental changes can be made to your site and results can be closely monitored. Online video continues to grow at a blistering pace, and you can rest assured that your focus on optimizing performance now will serve you well in the months to come.
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