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PODCAST: Web 2.0 in Action! How SAP is Leveraging Web 2.0 in CRM to Improve Customer Experience
sponsored by SAP America Inc
Posted:  15 Jul 2008
Premiered:  15 Jul 2008
Format:  Audio
Type:  Podcast
Language:  English


ABSTRACT:
In this Podcast, gain insight into the next generation of CRM applications. These applications will be built collaboratively in a Web 2.0 environment, from the ground up introducing an entirely new approach to supporting and modeling key business processes. Learn more about a highly personalizable, interactive user interface and how it enables content syndication from internal and external data sources.

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Speaker

Volker Hildebrand
VP CRM Product Management, SAP
Volker Hildebrand is VP CRM Product Management at SAP, responsible for SAP's CRM vision. In nine years at SAP, he has held positions in sales and product management, building momentum for CRM and eCommerce applications. Prior to SAP, Volker was Assistant Marketing Professor, teaching and pioneering research in CRM. Volker is the author of several books and over 100 articles. He holds a master's degree in Business, a bachelor's degree in Business & Technology, and a Ph.D. in Business Economics.



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